Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

• Lists of power words and phrases
• Editing and revision techniques
• Tips on how to break bad news and achieve desired outcomes
• Advice on translating sales skills into copy
• Techniques for getting prospects to act by articulating their needs

Book Info
Guide presents simple rules and easy-to-learn writing techniques that can be used every day to wow clients, win sales, and sell the boss on your ideas. Outlines a three-step process to reducing writing time by up to 80 percent. Softcover.

From the Back Cover

Write for results with speed, power, and confidence!

Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and easy-to-learn writing techniques you can use every day to wow clients, win sales, and sell your boss on your ideas.

Following a painless, three-step process, you'll learn how to reduce your writing time by up to 80 percent and produce clearer, stronger, more persuasive business letters, e-mails, proposals, and presentations. Whether you're a sales rep, a marketing manager, or an executive, Power Sales Writing will help you to energize and focus your writing with:

• Straightforward must-ask prewriting questions that sharpen your message
• Quick techniques for foolproof editing and revising
• Expert tips on translating your sales skills into selling copy
• Proven methods for motivating readers to action
• Winning advice on delivering bad news in a good way
• Crucial need-to-know lists of power words and phrases

Start reading Power Sales Writing today. By tomorrow you'll be writing letters, e-mails, and proposals that gets you the results you want you and the recognition you deserve.

A "must read" for every salesperson!, September 23, 2003

Power Sales Writing provides you with the skills and tools to write effective sales letters with very little effort. You should share this book with everyone on your sales team. You will be amazed by the results generated by following Sue's simple steps to writing. Read this book and you will learn how to save time and increase sales!
 

The Power of Email, September 19, 2003

I learned so much valuable information while reading this book. Since we are in the 21st century and very email friendly, it is nice to see a book that addresses many different issues. The book gives insightful examples on how to market ourselves and our company in a more positive light. I recommend this book to anyone who has just graduated from college and entering the business world and for those who need to refreshen their business/marketing savvy.

Exceptional Writing Tools, September 16, 2003

Sue has a way with words. Her book provides that extra encouragement you need to write the perfect e-mail, letter or proposal. Power Sales Writing teaches you a whole new way of writing. The best part of about it is that it is in plain simple english, easy reading. You get a since of encouragement to sell through writing like you never have before. I would recommend Power Sales Writing to anyone in sales, whether they are new to their industry or very experienced. Sue, great work once again!